Does it change bids, budgets or ads?

No. JunkTerms only adds negative keywords you approved. Bids, budgets, ads and keywords stay exactly as you set them.

What if a negative would block a converting search?

It's held back. Any negative that would match a search with conversions is flagged as protected instead of suggested.

Can I use it without connecting Google Ads?

Yes. Upload a search terms CSV export and you get the same report. You add the negatives yourself.

Do I need a card to start?

No. The free analysis only needs an email. You pick a plan after you've seen the report.

Does it work with a manager (MCC) account?

Yes, on the Agency plan. One MCC script walks up to 15 client accounts and reports each one separately.

Can I read the script before installing it?

Yes. The full source is public and readable. Nothing is minified or hidden.

MondaysWeekly negative keywords for Google Ads

Stop paying for searches you never chose.

JunkTerms reads your Google Ads search terms every Monday, flags the junk with a reason and protects what converts. Nothing is added until you approve it.

Get your free analysis Upload a CSV instead

One free analysis
Then a paid plan
Read the script first

Weekly review

Oct 19 report · $219.13 of junk spend across 9 terms

Free and DIY · 3 terms

81.71

Open
11 clicks · 227 impr.
40.85
$40.85
Open
7 clicks · 159 impr.
26.00
$26.00
Open
4 clicks · 108 impr.
14.86
$14.86

Discount · 2 terms

48.28

Open
10 clicks · 210 impr.
37.14
$37.14
Open
3 clicks · 91 impr.
11.14
$11.14

Weekly review

Oct 19 report · $219.13 of junk spend across 9 terms

Selected term↑ ↓

Free and DIY

free dental clinic austin

Looking for free care

Spend: $40.85
Conversions: 0
Clicks: 11
Impressions: 227

Block on

Added to the shared list JunkTerms, so every campaign stops showing for it.

Monday, 8:02 AMYour review is ready: $326.10 of junk flagged

Works with

Search campaigns

Performance Max

Broad match

Manager accounts (MCC)

CSV exports

The problem

You see the keyword. Google bills the search.

Close variants apply to every match type, with no opt-out. So one keyword quietly buys job seekers, freebie hunters and DIYers, and it only shows up if you open the report.

Keyword: what you bid on, the word you see in your campaign.
Search term: what the person actually typed. That is the click you pay for.
Negative keyword: how you tell Google to stop showing your ad for a search.

1 in 4 businesses had never added a single negative keyword. (WordStream, 2025)

Keyword dental implants$146.20 of $205.00 went to junk

Most expensive open terms

dental implant technician jobsJobs$41.30
free dental implants for seniorsFree and DIY$36.90
diy dental implant kitFree and DIY$27.60
dental implants course onlineEducation$22.10
cheap dental implants mexicoDiscount$18.30

Kept, because they convert

1 protected

dental implants austin3 conv.

Illustration with a sample dental account. Not real customer data.

Search Engine LandPPC

Google Ads hidden search terms cost advertisers – big time

2025Read on Search Engine Land 52%higher CPCs on hidden queries MediaPostMediaDailyNews

Google Scrapes Profit From Heavy Use Of Hidden Search Terms

2025Read on MediaPost $1.88hidden CPC vs $1.24 on visible terms Search Engine JournalNews

Google Quietly Raised Ad Prices, Court Orders More Transparency

2025Read on Search Engine Journal 5–15%price increases at a time

In the press

It's not just you. It's how the auction works.

In 2025 an independent analysis of $20M in Google Ads spend found that the searches Google leaves out of your report cost 52% more per click. A federal court found Google raised prices in small steps, so advertisers would read them as normal noise.

Nobody is going to clean your search terms for you. The junk you can see is the part you can still stop.

$1,127.54

spent on clicks that didn't convert, out of a $3,127.38 monthly budget

WordStream, 15,666 accounts, 2025

Advertisers already post about it

Public posts on X. Not JunkTerms customers.

Post on X by @jackson_saas: Google Ads charged me $3.35 for someone searching "traffic checker." It also showed my ad to someone searching "military helicopter tracker.…

Post on X by @AnthonyHigman: LOL Google Ads In 2025. New Account Where Client Was Running Broad Match/Phase Match For ERC Keywords But Was Just Bringing In Super Low Int…

Post on X by @AnthonyHigman: … Just Got A Nail Salon Injury Call To A Car Accident Lawyer. I F**KING Know That Its These Hidden GARBAGE Search Terms. …

Post on X by @thecryptomoron: Google ads daily rant: a negative keyword is only respected if that absolute exact keyword exists in the query. But a standard keyword “exac…

Post on X by @HarrisonJHepp: I think Google Ads has the best April Fools' joke today. Here's how to see it. Step 1: Log into Google Ads. Step 2: Open your search terms r…

Post on X by @probablyabhinv: negating irrelevant search terms used to eat 80-90% of my time. … mine is "where there is a will there is a way" - i was running wills and p…

How it works

Three steps. One Monday.

One free analysis: email, then the script, then the report. After that, pick a plan.

Work emailsam@acmedental.comGet your free analysisOne analysis per email
Step 1: Get your free analysis
Leave your email. One analysis per email, and per Google Ads account once the script knows it.

junkterms.gs · your token included

var JUNKTERMS_ENDPOINT = 'https://junkterms.vercel.app';
var JUNKTERMS_TOKEN = '2f3a••••••••7107';
var SHARED_LIST_NAME = 'JunkTerms';
// First install only reads and posts. Set this to false after a Preview run looks right.
var JUNKTERMS_DRY_RUN = true;
var ANALYSIS_INTERVAL_MS = 6 * 24 * 60 * 60 * 1000;
var SEARCH_TERM_LIMIT = 5000;
var KEYWORD_LIMIT = 2000;

function main() {
  if (typeof AdsManagerApp !== 'undefined') {
    var iterator = AdsManagerApp.accounts().withLimit(50).get();
    var count = 0;
    while (iterator.hasNext()) {
      var account = iterator.next();
      AdsManagerApp.select(account);
      count++;
      try {

Step 2: Paste the script

The first install only reads and posts. Preview in Google Ads writes nothing until you turn dry-run off.

Selected term↑ ↓
Free and DIY
free dental clinic austin
Looking for free care
Block on
Added to the shared list JunkTerms, so every campaign stops showing for it.
Step 3: Review, then subscribe
You approve what to block. Weekly runs continue on a paid plan.

Use cases

Same junk problem. Three different Mondays.

Tap a tab to switch.

E-commerce

Protect product margins from searches that will never buy.

Your product keywords pull in shoppers for brands you don't stock, people looking for a how-to, and someone applying for a warehouse shift. Every one of those clicks comes out of a margin you priced to the cent.

Brands you don't carry ride along on your keywords.JunkTerms tags them as Brand, so one approval blocks the whole group.
Performance Max shows you only part of what it buys.Whatever the report does reveal gets read every Monday, before it adds up.
Sometimes a how-to search actually sells.Any term with a sale is held back and never suggested as a negative.

Get your free analysisMost shops run on Pro.

Most expensive open terms

brand x running shoesCompetitor$31.20
competitor store couponDiscount$22.90
warehouse jobs near meJobs$18.70
how to clean suede shoesFree and DIY$12.40

Kept, because they convert

2 protected

trail running shoes men4 conv.
suede shoe cleaning kit2 conv.

Features

Careful by default. Fast when you want it.

6 terms to review

$159.70 of junk spend in the week before the report

Competitor 29.71
Free and DIY 81.71
Discount 48.28

3 of 9 decided

Junk spend per weekly report

What the flagged terms cost in the 7 days before each report

+$34.40 vs Oct 12

6 of 9 terms still open

Live in Google Ads

Negatives you approved

18negatives

18 on the shared list0 on one campaign

Spend on approved terms, in the week each was flagged$2,159.99

A reason on every term

Jobs, Free, DIY, Competitor. You see why before you block. Each term sits in its reason group with its clicks and what it cost, so you can read a whole group at a glance and approve it in one go.

Kept, because they convert

3 protected

emergency dentist austin3 conv.
dental implants austin3 conv.
teeth whitening near me2 conv.

Held back when it converts

Terms with conversions are protected, never suggested as negatives. If a negative would also block a search that converts, it is held back and the review names that search.

Approve your way

One by one, by reason, or all at once. Press A to approve and X to reject.

Account-wide or one campaign

Pick where each negative lands. Account-wide goes on the shared list JunkTerms; one campaign keeps it there only.

Search term
how long do dental implants lastResearch
veterinary dentist dogOther
used dental equipmentUsed
aspen dental austinCompetitor
dental hygienist salary texasJobs

It remembers

Terms you keep don't come back next Monday. Anything you approved or rejected is not suggested again.

A short Monday email

What was flagged, what it cost, one link to review. It lists up to 12 terms, and the rest wait on the review page. Nothing is added until you approve.

Estimate

How much goes to searches that never convert?

Monthly Google Ads spend (USD)$5,000

$1,000$25,000

Low · 28%$1,400

Median · 39.4%$1,970

High · 67%$3,350

An estimate from published benchmarks, not a measurement of your account. Your own search terms report is the only real number.

Check my real report

Pricing

One job, priced for it.

One free analysis, then a paid plan. Annual billing: 2 months free.

Starter
$9/month
Billed monthly
- 1 Google Ads account
- 500 new terms per run
Get your free analysis on Starter
Pro
Most teams start here
$39/month
Billed monthly
- Up to 3 Google Ads accounts
- 3,000 new terms per week, shared
Get your free analysis on Pro
Agency
$149/month
Billed monthly
- Up to 15 accounts, including manager accounts
- MCC script
- 10,000 new terms per week, shared
Get your free analysis on Agency

Prices are in USD. VAT or sales tax is added where it applies.

FAQ

Questions before Monday

No. The script flags terms and posts them for review. Negatives are only written after you approve them, and the first install runs as a dry-run.

See one week of your own search terms.

Email, then the script. One analysis is free. After the report, pick a plan.

Get your free analysis Upload a CSV instead

Stop paying for searches you never chose.

You see the keyword. Google bills the search.

It's not just you. It's how the auction works.

Advertisers already post about it

Three steps. One Monday.

Step 1: Get your free analysis

Step 2: Paste the script

Step 3: Review, then subscribe

Same junk problem. Three different Mondays.

Protect product margins from searches that will never buy.

Careful by default. Fast when you want it.

A reason on every term

Held back when it converts

Approve your way

Account-wide or one campaign

It remembers

A short Monday email

How much goes to searches that never convert?

One job, priced for it.

Starter

Pro

Agency

Questions before Monday

Does anything get added before I approve it?+−

Does it change bids, budgets or ads?+−

What if a negative would block a converting search?+−

Can I use it without connecting Google Ads?+−

Do I need a card to start?+−

Does it work with a manager (MCC) account?+−

Can I read the script before installing it?+−

See one week of your own search terms.